image via Instagram
Megan Thee Stallion is looking to expand her brand and pockets, and now the rising star is making a smart business move that will see her coin her signature phrase that has gone viral.
The Houston native is currently in the process of trademarking her fiery catchphrase “Hot Girl Summer,” Billboard has confirmed.
The saying has taken off across the country thanks to her diehard Hotties fanbase, which Meg defines as women — and men — “unapologetically” being themselves and “living their truth.” She’s even teased releasing a “Hot Girl Summer” anthem before the season’s out and is running her own official “Hot Girl Summer” playlist on Spotify with more than 110,000 followers.
The trademark was filed July 10, the same day the Houston native publicly responded to one of her fans saying she was actively “in the process” of making it happen. As the “Hot Girl Summer” meme has taken off online, brands including Wendy’s, Duolingo, Forever 21 and Maybelline have all used it in their marketing. The trademark will cover merchandise specifically for products such as hoodies, T-shirts and sportswear, if approved.
The news comes after fellow rapper Cardi B tried to trademark her signature phrase “Okurrr” but the request was ultimately denied by the U.S. Patent and Trademark Office in May.
Perhaps Megan will have more luck.
Yes mam it’s been in the process ?? https://t.co/ZQfZbZNqhK
— HOT GIRL MEG (@theestallion) July 11, 2019
