BET Dominates Ratings & Breaks Records As Best Performing Cable Award Show, Up 34% From Last Year [Details]

Posted June 30, 2022

The 2022 BET Awards was one for the books, with surprise appearances, show-stopping performances, and the highly-anticipated Lifetime Achievement tribute to Sean ‘Diddy’ Combs!  The soiree lived up to its title as “culture’s biggest night.”

The annual ceremony hosted by Taraji P. Henson dominated in ratings bringing in a record-breaking 3.2 million viewers during its live broadcast on Sunday (June 26). That’s a 34% increase from last year’s show according to the official press release from BET:

BET Awards 2022 premiered Sunday, June 26, and drew 3.2 MM Total Viewers P2+ (EDAC), as it was simulcast LIVE across 10 Paramount Global networks, including BET, BET Her, Comedy Central, Logo, MTV, MTV2, Pop, TV Land, and VH1, up +34% vs last year. 2.1 MM Total Viewers P2+ tuned in on BET alone. BET now holds the Top 2 Cable award shows of 2022 for Black viewers: BET Awards 2022 (#1) and NAACP Image Awards (#2).

The special, jammed-packed with must-see moments, secured the #1 Most Social Show on ALL of TV. The BET Awards 2022 was the #1 most-watched TV show on social and the best-performing telecast on BET Digital ever across Instagram Reels, YouTube, and Facebook with +103 MM social views#BETAwards trended on Twitter in the #1 spot consecutively for five hours worldwide. Fans can catch an encore presentation on Thursday, June 30 at 9 PM ET/PT on BET.

“We couldn’t be more thrilled about this year’s ratings! Every year, we strive to have the BET Awards celebrate and reflect that which is best and most important to our community and culture in our hope to inspire them to dream big and take action.  I salute my colleagues for delivering an event that has so profoundly resonated, “said Scott Mills, CEO of BET.

“We always knew we had a very special show, but now the ratings confirmed we are truly culture’s biggest night! We are grateful to our audience for tuning in live and on social media, all who stepped on stage, from the artists who delivered show-stopping performances and their teams, to our winners, nominees and presenters. We could not be more proud,” said Connie Orlando BET EVP, Specials, Music Programming & Music Strategy.

VIA

Kudos to BET for another stellar show! If you missed it, check out the recap of performances, highlights, and winners HERE!

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